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Frodsham “on demand” bus service in bid for £1.075m funding

AN innovative proposal for a new “on demand”bus link based on the Frodsham and Helsby area is in the running for £1.075m Government funding.
The trial service would cover rural areas including Kingsley, Crowton, Acton Bridge, Norley, Flaxmere, Commonside, Delamere, Manley, Mouldsworth, Alvanley, Hapsford, Ince and Elton.
Cheshire West and Chester Council’ is one of 44 local authorities to bid for the money and is one of 17 invited to submit a business case for phase two assessment.
The Government’s Rural Mobility Fund aims to trial demand-responsive transport solutions to understand whether they can work better for residents of rural and suburban areas than traditional timetabled bus services.
Cllr Karen Shore (pictured), deputy leader of the council and cabinet member for Environment, Highways and Strategic Transport said: “There were 56 proposals submitted to the Department for Transport from 44 local authorities, I’m very pleased our proposal is one of the 17 selected to progress to the next phase.
“Our proposal recognised that the potential funding available wouldn’t enable the demand-responsive transport service to be trialled across the whole borough. It is therefore based on an area with challenging public transport connectivity.
“The funding could provide an excellent opportunity for us to innovate and support economic growth and activity, as well as to improve vital connectivity from rural to urban areas. In addition, we can improve air quality and deliver sustainable transport solutions, where otherwise travel by car would be the only option.”
The proposed trial service features specific journeys that passengers will pre-book on to. An important characteristic of this ‘crowd driven’ approach is to provide journeys that meet realistic needs and can therefore be expected to be used. The objective is to ensure the journeys are popular and can be sustainable. Fares that reduce as more people travel is one of the opportunities to be tested, working towards greater “crowd funding” for a sustainable service.
The suggestion is for journey requests to be made through a website or a mobile application whilst also providing a non-electronic alternative. An App could have the capability to receive journey requests, allocate passenger journeys to vehicles and provide real time tracking.
Further work would evaluate each of these processes to assess the most cost-effective way forward and journeys that could reasonably be made by a timetabled bus (or train) service would not be duplicated.
Demand-responsive transport has the potential to transform the local transport offer in areas where demand is more dispersed and the distances involved make it more challenging to maintain or provide services which meet residents’ needs, or in areas where links to existing transport are often less developed.
Successful bids will receive a share of £20 million to trial new on-demand services or to improve existing services in rural and urban areas. The aim is to deliver transport solutions that work better for residents, as well as reduce the overall cost to the public of providing local transport in these areas.
The proposal makes an estimate of requiring £1.075m from the Rural Mobility Fund for a three-year trial potentially starting in the Autumn.
The plans will now be developed into a business case for submission early in February with decisions on funding awards to be announced in March.


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