A FRODSHAM based care company is to mark World Alzheimer’s Month by illuminating the Mersey Gateway Bridge, Runcorn, in purple.
The display on Saturday, September 21, aims to encourage the community to consider how they can support people living with the condition.
The local branch of Home Instead Frodsham, Runcorn and Widnes have the support of Halton Council as they strive to raise awareness of the condition.
Halton Borough Council has continually shown its commitment to community and inclusivity by illuminating the borough’s iconic bridges in vibrant colours to support a range of important events and celebrations. Home Instead Frodsham, Runcorn and Widnes are immensely grateful to the council for their dedication and for helping us to mark this meaningful date.
Purple is the colour of the Alzheimer’s awareness movement, symbolising dignity, respect, and the global fight against the disease. By lighting up the Mersey Gateway Bridge in this symbolic colour, Home Instead hopes to create a visual reminder of the importance of supporting those affected by Alzheimer’s and other forms of dementia.
As a care company, this subject rings especially close to home. With many of Home Instead Frodsham’s clients living with the condition, their dedicated care professionals witness the effects of dementia first-hand, working closely with clients and their families every day. Home Instead Frodsham, Runcorn, and Widnes’ care professionals receive accredited City & Guilds training, equipping them with the tools and knowledge to provide compassionate, personalised care for people living with Alzheimer’s in the comfort of their own homes.
Brian Moynihan, owner of Home Instead Frodsham, Runcorn, and Widnes, said: “We are grateful to have the opportunity to draw attention to this important topic. Our care professionals experience the effects of dementia first-hand and deliver personalised care for clients, implementing unique approaches to help them manage it. We care deeply about all our clients and those living with dementia and Alzheimer’s, and we pledge to continue to raise awareness around the condition to help people live happy and fulfilling lives.
“We hope that illuminating this iconic landmark will prompt people in the Halton area to stop and think about those living with Alzheimer’s, seek out additional information, and reflect on their care options if they or a loved one are affected.”
According to research from the World Alzheimer’s Society, it is estimated that 982,000 people are currently living with dementia in the UK, and this number is projected to rise to 1.4 million by 2040.
Moynihan continues, “We must continue to raise awareness and offer support whenever possible.”
Anyone who needs support with family members living with this condition, can contact Home Instead Frodsham, Runcorn, and Widnes for further advice by calling 01928 733020 or visiting www.homeinstead.co.uk/halton/.
Pictured: The Home Instead team